Friday, April 10, 2015

Marketing Campaigns: Havas Worldwide and Havas Media Levante launch a promotion Grefusa with Spanis

Movies and winning stars of the main sweep Golden Globes also on Twitter - Direct Marketing
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As usual for a few years, awards ceremonies are one of the most eco events have on the platforms of social media, especially Twitter, microblogging network par excellence.
This time, we began the year by assessing the social impact of the gala 72nd edition of the Golden Globes awards that the Hollywood Foreign Press Association (HFPA for its acronym in English) awarded annually to the best professional film and television, which took place on Sunday. One night they served to confirm the success of new platforms streaming content, since major television awards ended up in the hands of shows two of these emerging platforms, Amazon Instant Video and Netflix, with Transparent and House of Cards respectively.
According to the infographic by Tweet Binder, measurement platform Twitter, there were 1,721,589 tweets with the official hashtag #GoldenGlobes that were generated through the contribution of more than 479,000 users, who tweeted an average of 3.59 tweets.
Among the winners of the night, the winning film in the category of best film drama, Boyhood, was the most times appeared mentioned more than 14,000 tweets, followed by the winner in the eponymous category for best movie musical or comedy, Birdman , which exceeded 10,300 tweets.
Regarding the most mentioned stars, Kevin Spacey, who won the award for best actor in a television series drama for her role in House of Cards, accumulated more than 9,700 tweets, while Amy Adams, winner for best actress in movie musical sandra nettelbeck or comedy for his performance in Big Eyes, is in second place with 8,460 comments on the social network.
After the Easter, and their vacation, the field of marketing and advertising of our country gets back up. Here, the pictures of our trip to San Sebastián to cover the latest edition of the Genie Awards. the launch of the 50th Anniversary of the Spanish Association of Advertisers and ...
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Marketing Campaigns: Havas Worldwide and Havas Media Levante launch a promotion Grefusa with Spanish youtubers Havas Worldwide, creative agency

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